What is Influencer Marketing?
First, in case you don’t know, I should tell you what an ‘influencer’ is. Influencers are people on social media who have a large following and, usually, their followers have a large following as well.
Influencer Marketing is where you get an influencer (or a few) and have them try out your product and give it a review on their social media. Doing this enables their followers to see your product, which they can then market to their followers, and it continues to trickle down the system, much like a pyramid.
Influencer marketing is something you’ll see bloggers do with a sponsored post, an Instagramer shouting out to a product, a Facebook Celebrity doing a livestream about a brand, etc.
You can find influencers on many social media platforms, but reaching out to them can be intimidating or hard to do with no contact information.
There is a way around this.
What if I told you there was a service available that brings you and Influencers together for ease of contact?
Intellifluence has over 15,000 influencers, all around the world, on their site for brands to contact about their product.
Intellifluence makes it easy to connect to Influencers so you don’t have to hunt them down and try to find a way to contact them.
How to Use Intellifluence
As a brand – you are going to need to sign-up under the Brand Login. Doing this will enable you to reach out to the Influencers.
There are a few steps to get through first:
- Searching for Influencers
- Contact Influencers & Finalize Deal
It’s a straightforward process that doesn’t take nearly as much time as hunting down emails does. Let me show you how it works.
#1: Sign-Up as a Brand
Once you go through the initial sign-up with your Name, Team, Plan, Credit Card Info, you will receive a 14-day free trial before your card is charged, you’ll need to create a campaign.
Once you finish typing in the Name of Your Campaign – it will take you to a page that shows you how to finish the campaign. It’s a tutorial of their site. You can choose to walk through it – or jump right in.
I recommend you take the time to read through the tutorial. It’s short and gives you a lot of information and help. Doing the tutorial will give you an insight to Intellifluence and how it works.
It shows you step by step what you need to do to find influencers and add them to your campaign. You’ll click on Discover Influencers at the top of the screen. You’ll then want to enter your Search Criteria to narrow down what network you want your Influencer to promote you, the demographics, compensation, etc.
Next, select the Messaging Influencers button to get to the Message Template.
Type in the Subject Line and then fill out the Content of the message. This should include your Name, Brand, Offer, What you want, What you expect, the Payment, a Thank You, and a Finalization.
This is the first template that will be stored in your messages. You can Create more templates depending on the campaign you’re running or the influencers you want to include.
Once finished, you can Save the Message Template and exit the tutorial. Time to search for Influencers!
#2: Search for an Influencer
You finished the tutorial, now it’s time to Discover Influencers. Press the second button at the top of your screen to be directed to the Influencers panel.
On the first page, you’ll see influencers in a list. You can see their Name and Picture, view their Audience Size, Value, and their preferred Payment. Next you can see their following on the social media platforms, followed by what they specialize in. Finally, you can add them to your campaign or pitch to them.
If you want to narrow down your results, click on the Expand/Collapse Filters section.
I went ahead and filled my in for what I wanted to search for. I decided to choose the YouTube Network, I picked the United States for my Demographic, selected Jewelry as my Category with a Medium Audience and would be willing to take Cash and/or Product as a payment between $100-$149.
Then you press Search and your results will come up.
I can decide which Influencer(s) is best for my campaign and then select Pitch. Selecting Pitch will bring up the message screen.
#3: Make Contact & Finalize
You’ve decided on an Influencer (or two) to pitch to and you’re ready to message them, so select the Pitch button and the Message screen will appear.
It’ll tell you Who you are sending the message to, you can choose a New Subject or choose Your Template you’ve created in tutorial. It’ll enter your Content automatically, if you filled it in and saved it, and the select Send Message.
Done. Now, all you can do is wait for them to contact you back.
Once they email you back, you can then decide on the terms and conditions, finalize everything, and make sure to outline EVERYTHING you expect and want for your product.
Investing in Intellifluence
Your business is your baby, essentially you created it, grew it and are continuing trying to develop it. In a way, it’s your child and you want help investing in it.
Intellifluence gives you the opportunity to reach out to influencers and pitch your ideas, campaigns, and product.
Being able to connect to thousands of influencers on one platform makes your messaging and email list manageable. It gives you everything you need on a simple platform to make your first connection with influencers easy.